top of page
Search
4 min read
What Makes an Artisanal Fragrance Truly Special?
In a world where mass-produced perfumes dominate the shelves, artisanal fragrances offer something profoundly different—something rare,...
2 min read
The Power of Scent: Elevating Your Identity Through Bespoke Perfumery
Fragrance is more than a mere adornment—it is an intimate expression of self, an invisible signature that lingers in memory long after...
1 min read
What is IFRA and why is it important for you, as a consumer?
The International Fragrance Association (IFRA) is an organization that represents the global fragrance industry. Its main goal is to make...
3 min read
Agarwood or oud - the precious gift of Southeast Asia
Agarwood, also known as oud or agar, is a highly prized and valuable resinous wood native to Southeast Asia. Derived from the Aquilaria...
1 min read
How to store perfume correctly
Perfume is a valuable commodity that may be costly and challenging to replace. It is crucial to store perfume correctly to maintain its...
2 min read
Attar
A Fragrant Journey Through History Attar, also known as perfume oil, is a type of essential oil that is derived from botanical sources...
2 min read
How is perfume made?
"How is perfume made?" is a question that I have been asked countless times. The process begins with the perfumer's imagination, as they...
1 min read
How to apply perfume correctly
Perfume can be a potent means of self-expression and leaving a lasting impression. To achieve the desired effect, it's important to apply...
1 min read
Debunking Perfume Myths: The Truth About Rubbing Your Wrists Together
Perfume is a wonderful way to enhance your personal style and leave a lasting impression. But with so many myths surrounding the...
1 min read
Extrait de parfum
The most concentrated version of a personal fragrance. Usually contains between 20% and 50% perfume concentrate. But this is not all of...
1 min read
Why do perfumes change the way, they smell during wearing?
Let us take a classical example. Your perfume smells like citrus, when you apply it. An hour later it smells, like rose and jasmine, and...
1 min read
Why do some fragrances give a headache?
Probably you have also tried to experience headache in connection with smelling a fragrance. Maybe you could even recall an earlier...
1 min read
How to choose the right perfume, as a gift for someone else?
Picking a scent, for ourselves, what we like, is an easy task. But choosing a fragrance for our partner, sister, mother or friend - that...
1 min read
Eau de Cologne, Eau de Toilette, Eau de Parfum, Parfum...
Fragrances are being produced in different strengths and have different longetivity. There can be different reasons for this. Some...
2 min read
Base note, middle note and top note in perfumery
Fragrances consist of top, middle, and base notes. The top note is the initial impression of a perfume when you first smell it and decide...
bottom of page